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Tourism Impact

Tourism Impact

The facts and figures below are for calendar year 2017, released by VisitNC (State Tourism Office) in August, 2018; updated figures available August, 2019

$195,440,000 – in annual expenditures by tourists (lodging, food service, transportation, retail, recreation & entertainment).

1,850 – Jobs directly supported by tourism.

$48.52 million – Worker paychecks annually ($132,931 per day.)

$19.94 million – Combined local and state taxes generated by tourists

$9.08 million – Local county tax revenues generated by tourists. ($24,876 daily).

$462.46 – Tax savings per resident as a result of tourist spending

Jackson County Statistics
Year Expenditures Change Payroll Employment State Tax Receipts Local Tax Receipts Tax Savings
2017 $195.44 3.71% $48.52 1.85 $10.86 $9.08 $462.46
2016 $188.45 7.12% $44.91 1.81 $10.55 $8.63 $457.77
2015 $175.92 2.78% $41.53 1.71 $9.79 $8.04 $428.70
2014 $171.16 4.99% $38.78 1.66 $9.17 $7.75 $412.46
2013 $163.03 4.47% $36.55 1.61 $8.94 $7.37 $399.55
$(millions) %(from previous) $(millions) (thousands) $(millions) $(millions) $(per resident)
Occupancy Tax Collections
Year Tax Rate Totals Accom. Sales YOY Growth in Sales
FY 12-13 3% $545,218.06 $18,173,935.33
FY 13-14 4% $750,594.91 $18,764,872.75 3.25%
FY 14-15 4% $831,725.84 $20,793,146.00 10.81%
FY 15-16 4% $921,923.24 $23,048,081.00 10.84%
FY 16-17 4% $1,033,643.21 $25,841,080.25 12.12%
FY 17-18 4% $1,078,253.84 $26,956,346.00 4.32%

Public Relations

Also known as publicity, earned media coverage is one of the most trusted and credible forms of media used to generate awareness for Jackson County. It carries unbiased third-party endorsement of an independent expert- the writer, editor, blogger, or broadcast anchor- who is recommending the destination and sharing their experience. Some examples of earned media coverage include an article in a print piece, a story online, a video or radio piece, or social media posts. These stories live long past the immediate impact that advertising provides, as they are shared across many platforms digitally. In 2018 (January-December), through their yearly campaign and efforts, Jackson County earned $13,998,562.88 in publicity value* and 393,382,261 impressions** and secured national media placements.

Impressions are any interaction with a piece of content and an audience member.

PR Impressions
2014 2015 2016 2017 2018
121,819,886 101,102,402 116,762,756 478,485,510 393,382,261
Total 1,211,552,815

Publicity value is calculated by pulling ad rates from the publication that the story ran in to calculate how much we would have paid for the placements and then multiplied by three to account for the additional credibility and share ability of the content.

PR Value
2014 2015 2016 2017 2018
$843,629.11 $6,658,115.52 $7,328,430.87 $8,104,636.83 $13,998,562.88
Total $36,933,375.21

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