Tourism Impact

The facts and figures below are for calendar year 2023, released in August, 2024

$468,000,000 – in annual expenditures by tourists (lodging, food service, transportation, retail, recreation & entertainment).

2,470 – Jobs directly supported by tourism.

$121,600,000 – Worker paychecks annually

$15,300,000 – State tax revenues generated by tourists.

$15,300,000 – Local county tax revenues generated by tourists.

$687.05 – Tax savings per resident as a result of tourist spending

The Economic Impact of Travel on North Carolina Counties. This study was prepared for Visit North Carolina by Tourism Economics.