To be the premier mountain destination providing an active lifestyle, spectacular natural assets and a friendly community for citizens and visitors alike.
To promote the growth of year-round tourism opportunities that benefit the Jackson County economy. Our efforts put people to work, grow jobs, build community, and make our towns a vibrant place to live, play and work.
The Jackson County Tourism Development Authority was established in 2013 by an act of the North Carolina General Assembly. The Jackson County TDA has nine board members appointed by the Jackson County Board of Commissioners and meets monthly. The Jackson County TDA is funded by a 4% room occupancy tax collected from guests of Jackson County accommodations. No property taxes are used to fund the Jackson County Tourism Development Authority.
- Bring the “Play On” brand to life through an integrated marketing strategy.
- Create an awareness and desire to explore and fall in love with Jackson County.
- To foster tourism development in the area by offering grants to projects, attractions,
events, and services which will increase tourism to the Jackson County area.
- To examine the range of existing visitor attractions and services, and to use the
information to identify unrealized marketing opportunities.
- To work with community organizations to achieve an effective, coordinated and
comprehensive marketing program.
- To work with local government, businesses, and non-profit organizations to identify
and develop new facilities, attractions, and services to improve tourism activities.
- To contribute to the economic development and quality of life in Jackson County.