Strategic Plan
The Jackson County TDA Board will be engaged in two primary functions: A) Providing proper oversight related to the ROI of the staff’s research-based marketing of the destination; B) Provide leadership and encourage elected officials and other economic development groups to fulfill the vision for Jackson County as a destination. The Board is comprised of representatives of travel industry businesses. The Board accomplishes its work through Committees (Executive/Finance, Audit) and Advisory Committees (Marketing, Governance, Destination Experience, etc.).
Destination Marketing – Expand and promote the ”play-on” brand to an active-Outdoors Mountain Brand
- Maintain and support the highest skilled and most dynamic sales and marketing team. JCTDA will meet the highest standards of accreditation and performance (research driven ROI) with measurable results as a research-based DMO driven by a team of professionals.
- Promote and expand the active-lifestyle brand based on the market research. Jackson County requires a brand that sets it apart as unique from other mountain destinations while capturing the active outdoors vacation/getaway experience. The brand will serve as a foundation for all marketing, sales and public relations as well as future destination development.
- Maintain/expand a comprehensive research/ tracking program to guide all decisions– Track KPIs (Key Performance Indicators) for all programs with ROI reported at all Jackson County TDA Board meetings. Provides annual reports to County Commission.
- All plans, marketing, activities, events must be on-brand – deliver on the active mountain lifestyle experience.
Destination Management – Enhance the Active Outdoors Lifestyle – a mountain destination unlike any other - Connect Jackson County visitors with memorable experiences. Jackson County is large and visitors must be able to find activities to engage in them. Implement county-wide directional signage and way-finding systems. Improved cellular and Wi-Fi service provides visitor with connectivity. Support traffic planning efforts to diminish traffic jams during peak periods.
- Support improved and expanded access to traveler experiences, with emphasis on year-round outdoor experiences. Expand & improved parking at trail heads and waterfalls. Improved trail quality and safety. Create new trails. Support outfitters to equip visitors for biking, kayaking, canoeing, fishing
- Encourage and support unique mountain dining, shopping and entertainment that set Jackson County apart from other mountain destinations.
A full copy of the Strategic Plan can be downloaded here.
Plan Your Visit
Whether you’re looking to explore the great outdoors, experience Appalachian arts and culture, or simply relax in a secluded cabin, Jackson County has it all.