Archives: Press Releases

New Things Are Brewing in Jackson County, N.C.

The Jackson County Ale Trail is expanding to include three new breweries. Whiteside Brewing Co., Dillsboro’s Innovation Station and Nantahala Brewing Company will join the already existing breweries on the trail – Sylva’s Innovation Brewing and Balsam Falls Brewing Co.

14th Annual WNC Pottery Festival Returns with More Than 40 Master Potters

The 13th Annual WNC Pottery Festival

The 14th Annual WNC Pottery Festival returns to the Western North Carolina town of Dillsboro on November 3, 2018, from 10 a.m. to 4 p.m. Selected as one of the Southeast’s Top 20 Events and regarded annually as one of the most popular arts events in the mountains, the festival attracts several thousand pottery aficionados each year. This year’s event promises attendees top-tier craftsmanship from 44 master potters.

Jackson County TDA and Tourism Partners Join the U.S. Travel Association’s Celebration of National Travel and Tourism Week

National Travel and Tourism Week (NTTW) will be celebrated this year from May 6-12. This annual tradition celebrates the positive impact travel has for local economies, businesses, and personal well-being. 2018 marks the 35th anniversary of the original congressional resolution that established NTTW in 1983. This year’s theme, “Then and Now,” is a challenge to industry leaders to reflect on travel successes of years past while advocating for policies that promote growth for the future.

Wellness Travel to Jackson County, NC

With wellness travel on the rise, Intrepid Travel has named it one of the top travel trends for 2018. Since this is such a rapidly growing trend, many destinations and travel groups are scrambling to create packages to mold their destination into a wellness getaway, but Jackson County, NC is a natural fit. Filled with endless opportunities and experiences to appeal to health-conscious travelers looking for mental and physical well-being, visitors will leave Jackson County feeling exhilarated, refreshed and rejuvenated.

International Fly Fishing Film Festival® Coming To Jackson County, NC

The International Fly Fishing Film Festival®, or IF4, will be held in Sylva, NC at the Quin Theater on February 24, 2018 at 7 p.m. Tickets to the festival are $15 and are available for purchase online ( and through the Tuckasegee Fly Shop in Sylva. Proceeds from ticket sales will benefit the local trout in the classroom program. IF4 will showcase exclusive short and feature-length films produced by professional filmmakers from all corners of the globe, showcasing the passion, lifestyle and culture of fly fishing. This event and the films to be featured are already capturing the attention of anglers around the world. “We are thrilled and honored to host the International Fly Fishing Film Festival in Sylva,” said Nick Breedlove, Director of the Jackson County Tourism Development Authority. “We are excited to welcome attendees from across the country and invite them to explore all that Jackson County has to offer. With Jackson County boasting the only fly fishing trail in the country, anglers in attendance will have no shortage of activities to explore and enjoy during their visit.” “Those coming for the film fest should come a day early and stay a day later,” Breedlove said. “Make a weekend out of it. Late February fly fishing is incredible in Jackson County.” Jackson County, a hotspot for fly fishing, is home to the Western North Carolina Fly Fishing Trail and is North Carolina’s Trout Capital. The WNC Fly Fishing Trail is made up of 15 spots along the county’s […]

Explore the Winter Wonder of Western North Carolina

Winter doesn’t have to be for hibernating with an abundance of outdoor fun and festive events offered in Jackson County, North Carolina. The mountain towns of Sylva, Dillsboro, Cashiers and Cherokee offer welcoming winter warmth for visitors and locals throughout each community with holiday traditions, active adventures, seasonal cheer and much more. Read on to find out how to celebrate the winter season in Jackson County, and visit to learn even more.

13th Annual WNC Pottery Festival Features 43 Master Potters

The 13th Annual WNC Pottery Festival

The 13th Annual WNC Pottery Festival returns to the Western North Carolina town of Dillsboro on November 4, 2017 from 10 a.m. to 4 p.m. Named one of the “Top 20 Southeast Arts Events” by the Southeast Tourism Society, registration for this year’s event quickly filled, promising attendees top-tier craftsmanship from 43 master potters.

WCU’s Mountain Heritage Day set for 43rd year Saturday, Sept. 30

CULLOWHEE – Western Carolina University’s Mountain Heritage Day, a free family oriented festival that celebrates Southern Appalachian culture through concerts, living-history demonstrations, competitions and awards programs, will be held Saturday, Sept. 30, on the WCU campus, from 10 a.m. to 5 p.m. Named one of the top 20 festivals in the Southeast by the Southeast Tourism Society, this year’s event will include additional musical acts, vendors and an expectation of more visitors, organizers said. This year’s festival is dedicated to the memory of Haywood County’s Steve Sutton, a WCU alumnus and stellar banjo picker who died Saturday, May 13. He was a fixture at Mountain Heritage Day, playing with Whitewater Bluegrass Company and participating in numerous Circle Tent performances and jam sessions over the years. He is remembered for helping young musicians and the sense of community he shared through the festival. The festival started as Founders’ Day on Oct. 26, 1974, at the inauguration ceremony of WCU Chancellor H.F. “Cotton” Robinson, and became known as Mountain Heritage Day the following year. The festival has become renowned as a showcase of mountain music, family activities and the region’s finest arts and crafts, and vendors offering ethnic, heritage and festival food. Rain or shine, the festival brings history to life and fun to thousands. Shuttles will operate throughout the day, with stops at designated free parking and attraction locations. FAMILY FUN Mountain Heritage Day organizers continue their emphasis on providing activities for children, and the popular Children’s Tent will provide sing-alongs, […]

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