JACKSON COUNTY, N.C. (February 27, 2023) – The Jackson County Tourism Development Authority is excited to announce the hire of Kara Addy as its new Social Media Manager.

The Jackson County TDA is the county’s marketing, promotion, and destination management organization. Founded in 2013, the Jackson County TDA’s primary goal is to inspire visitation to the area, promote local offerings, and in turn, support the growth of the local economy.

Addy’s background includes a leadership role at the Highlands Chamber of Commerce/Visit Highlands where she managed content across various channels, a role as a content editor and client experience manager at Silver Creek Real Estate Group/NC Living Magazine, and a marketing director position at McKee Properties where she managed the company’s brand, campaigns, communication strategies, social media presence, SEO, and web presence. She has also held positions at Western Carolina University and the University of South Carolina where she developed and implemented communication plans and donor relations strategies.

Addy has a Bachelor of Science degree in Communications with a minor in Political Science from Florida State University. She also has an Accreditation in Public Relations (APR) certificate from the Public Relations Society of America, a certificate in Non-Profit Leadership Institute from Francis Marion University, and a certificate in Learn, Educate, and Develop Supervisory Essentials from the University of South Carolina.

“We are delighted to have Kara join our team as the new Social Media Manager,” Jackson County TDA Director Nick Breedlove said.

“Her extensive experience in content management, marketing, and communication strategies, combined with her exceptional leadership skills, make her the ideal candidate for this role. We are confident that her creativity and expertise will help us elevate our social media presence and engagement with our visitors, contributing to the continued growth of the local economy.”

“I am thrilled to join this dynamic team and to have the opportunity to lead the social media strategy for the JCTDA,” Addy said. I look forward to using my experience and creativity to elevate the brand and engage with our audience in new and exciting ways. Her first day with the JCTDA is February 27, 2023.