[Jackson County, N.C. – May 2024] — In a significant professional development milestone, the Jackson County Tourism Development Authority (JCTDA) proudly announces that Kara Addy, APR, its Social Media Manager, has completed the Professional in Destination Management (PDM) certificate program from Destinations International.

The PDM program is designed for new and aspiring destination management professionals, providing a comprehensive foundation in destination organization functions, community roles and strategies for attracting visitors. Developed and delivered by industry experts, the program covers key areas such as marketing, visitor services and economic development. Participants gain critical skills and knowledge essential for driving tourism and supporting their communities. Graduates of the program receive a Certificate of Completion that signifies their preparedness to take on advanced roles in the travel and tourism industry.

Addy’s commitment to her career growth and passion for enhancing the travel and visitor experience in Jackson County are evident. “The opportunity to learn and grow within such a dynamic industry is incredibly rewarding,” she said. “Each day brings new challenges and learning experiences that enhance my ability to contribute to our community’s prosperity and vibrant tourism scene.”

Addy’s newly acquired skills will play an important role in advancing the Jackson County TDA’s mission to attract and serve visitors, contributing to the county’s overall growth and success, according to JCTDA Executive Director Nick Breedlove.

“On behalf of the board and our organization, we celebrate Kara’s achievement and recognize the importance of continued professional development,” Breedlove said. “We prioritize ongoing educational opportunities to ensure we stay ahead of industry trends and maintain the knowledge needed to best serve our community, its residents and visitors.”

About Jackson County Tourism Development Authority:

Established in 2013 by an act of the North Carolina General Assembly, the Jackson County Tourism Development Authority (TDA) is dedicated to fostering the growth of year-round tourism that benefits the local economy and enhances the community. With nine board members appointed by the Jackson County Board of Commissioners, the TDA operates on a commitment to promote both the natural beauty and the vibrant community of Jackson County.

Nestled in the western corner of North Carolina, Jackson County offers an active lifestyle amid spectacular natural assets. The county features charming mountain communities such as Cashiers, Cherokee, Dillsboro, Sylva, Balsam, Cullowhee, Glenville, and Sapphire, and spans over 500 square miles of breathtaking landscapes. Visitors can explore the majestic Blue Ridge Parkway, serene Lake Glenville, and the “Yosemite of the East” at Panthertown Valley. With numerous waterfall trails, the renowned WNC Fly Fishing Trail®, and designation as the NC Trout Capital®, Jackson County is a haven for outdoor enthusiasts and anglers alike. The Tuckasegee River and Harrah’s Casino offer additional diverse attractions that cater to a wide range of interests.

About Destinations International:

Destinations International, the organization behind the Professional in Destination Management (PDM) certificate program, is a leading global association for destination marketing and management professionals. Its mission is to empower destinations around the world with the resources, knowledge, and support needed to thrive in a competitive travel market. Delivered online to accommodate busy professionals, the PDM program covers essential topics such as the structure and operational insights of destination organizations, strategic marketing and community engagement, fostering skills crucial for leading in the tourism sector.