Jackson County Tourism Development Authority Unveils “Play On”Branding Campaign

New Initiative Designed to Increase Overnight Tourism in Jackson County

JACKSON COUNTY, NC (April 9, 2014) – The Jackson County Tourism Development Authority (TDA) is excited to announce the launch of the “Play On” branding campaign. Designed to attract target markets tothe county’ s unique attractions and amenities and to inspire the loyalty of existing residents and future visitors, the campaign includes advertising, marketing, public relations, social media, a redesigned logo, and a rebranded Website (www.mountainloversnc.com) to position Jackson County as a premiere tourist destination among outdoor enthusiasts. New social media channels include Facebook, Pinterest, Instagram, Twitterand YouTube.

Jackson County offers pristine hiking and biking trails, cascading waterfalls, a fly fishing trail, nationally acclaimed culinary talent, an antique trail, and more. Located between the Great Smoky Mountains to the north and the Blue Ridge Mountains to the south, the idyllic mountain towns of Cashiers, Cherokee, Dillsboro, Sylva, Balsam, Cullowhee, Glenville and Sapphire make up Jackson County.

“The new branding strategy was developed to encourage travelers to make Jackson County the destination of their next outdoor adventure or vacation instead of a ‘ stop over’ on the way to a different destination,” said Robert Jumper, chairman of the Jackson County TDA. “The ‘ Play On’ campaign highlights the area’ s stunning natural resources and other exciting entertainment options for families, outdoor enthusiasts, and mountain lovers.”

The “Play On” campaign is part of a comprehensive initiative by the Jackson County Tourism Development Authority with the professional guidance of internet marketing firm, Innsights; advertising firm, The Brandon Agency, and public relations agency, Pineapple Public Relations. The Jackson County Tourism Development Authority was developed in January 2013 by the Jackson County Board of Commissioners in an effort to create a strategic marketing plan to enhance the tourism industry in Jackson County.